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AI Skills Lab: Must-Have AI Skills for Global Marketing Campaigns

March 3, 11:00 AM

EST

Online

Learn the practical AI skills required to run high-performing global campaigns — from prompt engineering and workflow automation to personalization and responsible AI governance.

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All requests subject to availability

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Today’s marketers are expected to do more with AI than generate content. This session focuses on the core AI skills marketing teams need to run high-performing global campaigns—using AI to scale localization, improve conversion rates across markets, and turn multilingual execution into a revenue driver.

The AI skills this session builds

You’ll learn how to apply the core AI marketing skills identified as critical for today’s teams, including:

  1. Prompt engineering: Crafting precise prompts to guide AI in producing on-brand, market-ready content across languages and regions.

  2. Content creation and creative oversight: Using AI for ideation, drafting, and adaptation at scale while maintaining human-led creativity, brand voice, and consistency globally.

  3. Data literacy and analysis: Interpreting AI outputs, spotting issues, and using insights to improve performance across channels in different markets.

  4. Marketing automation and workflow design: Applying AI to reduce manual work (copy/paste, reformatting) so teams can scale omnichannel campaigns efficiently.

  5. AI-driven personalization: Using AI to support localized messaging, market-specific offers, and regionally relevant customer journeys without rebuilding campaigns.

  6. Experience with AI tools and platform: Integrating AI into everyday marketing tools for content, SEO, analytics, and campaign execution, especially for multilingual, multi-market launches.

  7. Data privacy, ethics, and trust: Applying AI responsibly in global marketing, protecting customer data, avoiding errors, and maintaining transparency across markets.

You’ll leave with:

  • Practical next steps you can apply immediately to global campaigns

  • A copy of our industry study The 2026 State of Global Enterprise Growth

  • An AI Skills PDF Guide

  • A shareable AI Skills certificate for LinkedIn

Book a demo