Alison Toon

Alison Toon

Principal Analyst at CSA Research

Qualifications

Principal Analyst at CSA Research

22+ years as Globalization Manager at Hewlett-Packard; later roles at SDL International and Smartling

Former Supervisory Board Member of LISA (Localization Industry Standards Association)

Education

Melton Mowbray Technical College

Expertise

Globalization

Localization

Translation management

Machine translation

Content strategy

Localization maturity

Alison Toon is a Principal Analyst at CSA Research and a trusted advisor to global organizations. She has over 30 years of experience in the globalization, translation and localization industry, with an emphasis on translation and localization tools, processes, architecture, change management and operations. She previously spent more than two decades as Globalization Manager at Hewlett-Packard, where she designed and led the company's enterprise translation management technology and global content processes, and has also held roles at SDL International and Smartling.

Experience

Principal Analyst at CSA Research

Jan 2018 — Present · 8 yrs 6 mos

Analyst advising global organizations on localization technologies, pricing and business processes.

Global Business and Strategy Consultant at Global Business Enablement consulting

Nov 2016 — Present · 9 yrs 8 mos

Consulting on global content strategy, translation and globalization operations.

Photographer and Music Journalist at Alison Toon | Photographer

Jan 1995 — Present · 31 yrs 6 mos

Concert, festival and travel photography and music journalism.

Director, Strategic Accounts / Director Global Product Training at SDL International

Jan 2015 to Nov 2016 · 1 yr 10 mos

Supported globalization teams of major enterprises and led global product training redesign.

Senior Director New Markets at Smartling

Mar 2014 to Dec 2014 · 9 mos

Managed Smartling's Channel Partner program.

Globalization Manager at Hewlett-Packard Company

Jul 1991 to Mar 2014 · 22 yrs 8 mos

Designed and managed HP's enterprise translation management technology and global content processes across 45+ languages and 170+ countries.

Recent articles and events

Qualifications

Principal Analyst at CSA Research

22+ years as Globalization Manager at Hewlett-Packard; later roles at SDL International and Smartling

Former Supervisory Board Member of LISA (Localization Industry Standards Association)

Education

Melton Mowbray Technical College

Expertise

Globalization

Localization

Translation management

Machine translation

Content strategy

Localization maturity

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