Claudia Müller

Claudia Müller

Head of UX Content and Localisation at Trusted Shops

Qualifications

Head of Content Design and Localisation at Trusted Shops, operating across 15 European markets

AI Ambassador for Product and Technology driving AI adoption across product teams

Speaker at LocWorld and Button on localization, content design, and AI-driven UX

Education

Hogeschool Inholland / Inholland University of Applied Sciences

Expertise

Localization

UX content design

Multilingual content strategy

AI content infrastructure

Transcreation

Globalization

Claudia Francesca Mueller is Head of Content Design and Localisation at Trusted Shops, where she leads an international content and localization team across 15 European markets. A hybrid of content design and localization, she specializes in building AI-powered content infrastructure, turning multilingual content from a cost centre into a strategic asset and cutting localization cycle time by around 80%. She is a frequent speaker on content design, localization, and AI-driven UX workflows.

Experience

Head of UX Content and Localisation at Trusted Shops

Oct 2024 — Present · 1 yr 9 mos

Leads an international content and localization team, owning language quality and multilingual standards across digital products in 15 markets.

Principal/Senior Language Strategist at Trusted Shops

Feb 2021 — Present · 5 yrs 5 mos

Drives initiatives to professionalise content design and localisation, embedding voice and tone governance into the design system.

Co-Founder / Content and Localisation Consultant at Mango Kollektiv

Feb 2019 to Feb 2021 · 2 yrs

Independent consultancy supporting international brands on localization, transcreation, and market entry.

International Language and Content Strategist at VPRO

Jul 2018 to Jun 2020 · 1 yr 11 mos

Led international content strategy for a Dutch public broadcaster's digital channels, adapting content for German-speaking audiences.

Qualifications

Head of Content Design and Localisation at Trusted Shops, operating across 15 European markets

AI Ambassador for Product and Technology driving AI adoption across product teams

Speaker at LocWorld and Button on localization, content design, and AI-driven UX

Education

Hogeschool Inholland / Inholland University of Applied Sciences

Expertise

Localization

UX content design

Multilingual content strategy

AI content infrastructure

Transcreation

Globalization

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