Qualifications
Communications and brand storytelling leader
Experienced in organic social strategy, creative production, and community building
Smartcat contributor on AI, localization, and brand narrative
Expertise
Market narrative
Thought leadership
Executive communications
Brand storytelling
Social and community strategy
Creative production
Sophie Baye is Market Narrative and Communications Manager at Smartcat, where she shapes the company's market narrative across thought leadership, executive communications, and brand storytelling. With a background in organic social strategy, creative production, and community building across travel, hospitality, technology, and purpose-driven organizations, she turns complex AI and localization topics into human-centered stories that connect with customers and industry audiences.
Experience
Market Narrative and Communications Manager at Smartcat
Qualifications
Communications and brand storytelling leader
Experienced in organic social strategy, creative production, and community building
Smartcat contributor on AI, localization, and brand narrative
Expertise
Market narrative
Thought leadership
Executive communications
Brand storytelling
Social and community strategy
Creative production
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